Omar Najmy — art director. Ten years of brands and campaigns. Riyadh.
Clients
Ministries and banks, a national football federation and a football club, developers, carmakers and family businesses. Ten years of brands and campaigns across Saudi Arabia, Egypt and the Gulf, laid one brick at a time.
Wedding costs shouldn’t stand between you and marriage.
The facade
The work I make when nobody is briefing me: Arabic type, flags and AI explorations, pasted up one sheet at a time.
AI · One-day films
Rome wasn’t. These were. Each film had one rule: written, made and released within a single day. No second drafts, no polishing past midnight. It’s how I train against perfectionism, the habit that keeps good ideas waiting for a perfect day that never comes.
Mine. The concept, the script and every line on screen are written by me.
AI does the heavy lifting on production: the frames, the characters and the way they move.
Directed and finished by me, shot by shot, and out the same day.
Anthem · October 2026
نشيد نصر أكتوبر الجديد 2026 — كلمات وألحان وإخراج عمر النجمي
A new anthem for the October 1973 victory, released for its anniversary in 2026. I wrote the lyrics, composed the melody and directed the film, made out of love for Egypt.
أول التاريخ عندي .. تشهد الأهرام أني
بعزّتي أوفي بعهدي .. رافعًا للمجد وحدي
Articles
Every build keeps a site diary. This is mine: where I’ve been, what I saw, and what I’m thinking about between projects.
· Cologne, Germany
Two days of conversations, new connections, ideas, and a closer look at what’s shaping advertising, media and technology.
It was great to experience one of the industry’s biggest gatherings in Cologne and to connect with people from different markets and backgrounds.
About
I’m Omar Najmy, an art director based in Riyadh, currently at Habbar.
I hold a degree in architectural design, and I have never built a building. I build the other kind of structure: brand identities with an architect’s eye for system, proportion and load.
For ten years I have designed and led brand work across Saudi Arabia, Egypt and the Gulf, at Gene Branding, RAM and now Habbar, from a football club’s new identity to luxury real estate.
Somebody decided the pyramids should face the sun. Somebody chose the Roman arch, and the geometry on a Baghdad dome. They studied what came before, then built what their moment needed. The job hasn’t changed. I study the history, then I study your project, and build the look that belongs to it.
Research, insight and positioning: where a brand stands before it says a word. Nothing above ground survives a weak one.
One idea, made the same way every time, until people recognise it in the dark. That consistency is the brick everything else is built from.
What holds the bricks together: the idea people remember and retell long after the campaign ends.
The part the street sees. Built to stop people, and only as strong as what stands behind it.
Every wall goes up one course at a time. Ten years, six studios.
Won with the team at Gene Branding.
Brands I built that aren’t on the Work wall, by name.
Fixing computers, then games, then code, then the school’s banners and boards. Drawing and stories the whole way through.
Moved for university and studied how things stand up: structure, proportion, load.
Ten years of brand identities for clients across Saudi Arabia, Egypt and the Gulf.
More brands with a history worth building on. If yours is one of them, the next section is for you.
Bricks: yes. Buildings: still no.